By Prosper Makene
The National Institute of Transport (NIT) has carried out marketing and communication campaigns that have resulted in increased enrolment of students, NIT’s Public Relations Officer Ngusekela David reveals.
David said that the Institute is currently using the media fraternity including radios, newspapers, social media, fliers and exhibitions as marketing and communication campaigns to advertise the Institute’s academic programmes.
“Our Marketing and Communication Campaigns have shown great support in advertising the Institute’s academic programmes. For example, in this academic year 2020/2021 we received more than 10,000 applicants in bachelor’s degree level compared to the capacity of 3000 students that we needed,” she said.
She added: “We have agreed to use different methods in advertising our programme one of the best ways that showed great impact was the social media network just because many of the youths are founding out there.”
“Furthermore, we have got our own YouTube channel, Facebook, Whatsapp and a Newsflash that are all used for advertising the Institute’s activities and academic programme,” the Spokesperson observed.
She further said: “In advertising our programmes and Institute’s activities, we also attended a number of exhibitions to publicise our courses including the 2nd Technical Education and Training (TET) fair on 28th May 2021 at Jamhuri stadium in Dodoma and we also participated for the second time in MAKISATU-2021 exhibition.”
She pointed out that the Institute is currently engaging in making Memorandum of Understanding (MoU) with overseas universities and colleges as the move to attract more International students.
“Our Institution is now the Centre of Excellence in transport and Logistics in East and Central Africa, therefore our aim now is to attract more international students,” she said.
She insists: “We have so far engaged into MoU with Kenyan, Ethiopian, Chinese and South African Institutions with the aim of sharing academic exchange programmes.”
The PRO concludes: “The MoU will definitely see the lecturers from those Institutions come at NIT to provide their expertise as well as our academic staff will also go to their colleges for the exchange programme in the spirit of sharing experiences.”
NIT staff at a skills exhibition
The Writer works with the communication department at NIT